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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools |
| Insights and Analytics | 14% | - Create and configure reports - Leverage analytics and Einstein features - Analyze campaign performance |
| Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Content Creation and Delivery | 24% | - Select appropriate tools for sending - Manage and organize campaign content - Configure send settings - Create and customize email content |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C) In the step with the two SQL activities, place a wait step between them.
2. A marketer needs to personalizean email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A) SQL Query Activity
B) Data Filter
C) Attribute Group
3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A) Bounce Mail Management
B) List Detective
C) Auto-Suppression Lists
4. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A) Verification Activity
B) Wait Activity
C) Skip Automation
5. A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A) Ensure characters in the CSS tags are limited to16kB.
B) Ensure fallback content has been configured for Gmail.
C) Ensure the 'Optimize for Gmail' checkbox is selected.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
