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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 2: Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Topic 3: Lead Management | 24% | - Completion actions - Scoring and grading: definition and management - Page actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Automation rules: components and use cases - Segmentation rules |
| Topic 4: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 5: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 6: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
- A. A Prospect arriving after the send date will be sent the email.
- B. A prospect arriving after the send date will remain on the step until a new send date is set
- C. A Prospect arriving after the send date will be removed from the program.
- D. A prospect arriving after the send date will skip the Send Email step.
Correct Answer: A 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
- A. Dependent Fields
- B. Honeypot Technique
- C. Enable HTTPS
- D. reCaptcha
Correct Answer: B,D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Opening a one to one email
- B. Updating a formula field in Salesforce
- C. Making field changes to a Lead or Contact record
- D. Updating a field on a Contact record that does not have an email address
Correct Answer: C 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Rule
- B. Trigger
- C. Action
- D. Wait
Correct Answer: C 🗳️
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
- A. Delete the engagement studio program and create a new program that is scheduled for Wednesday.
- B. Edit the engagement studio program, select Wednesday for the new data, and save
- C. Delete the scheduled email and create a new email that is scheduled for Wednesday.
- D. Edit the scheduled email. select Wednesday for the new data, and save it
Correct Answer: D 🗳️
Explanation: Only visible for Test4Engine members. You can sign-up / login (it's free).
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