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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Frequency capping
C) Site Side Optimization
D) Media validation

2. Which scenario requires taxonomy updates?

A) All categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) Some categories have zero inventory.
D) No categories have inventory of more than 10,000 users.

3. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data on a cost per 1,000 impressions basis.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data on a cost per category agreement.
E) This model allows clients to purchase data each time the campaign wins a unique customer attribute.

4. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Funnel Analysis Report
B) Audience Usage Report
C) Buyer Exchange Report
D) Campaign Activity Report
E) Media Discovery Report
F) Audience Discovery Report

5. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) Multiple email addresses are not separated by commas.
B) The data provider is not already a linked partner.
C) The data provider has blocked the account.
D) The requested data is too high volume.

Solutions: