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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client provides the following three files:
File A:

File B:

File C:

File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:

Which proposed solution would cause a false connection between the two files?

A) Data Classification
B) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
C) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
D) Custom classification

2. What is the relationship between "Media Buy Key" and "Campaign Key"?

A) One-to-many (one Media Buy Key has many Campaign Keys)
B) Many-to-one (one Campaign Key has many Media Buy Keys)
C) One-to-one
D) Many-to-many

3. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Patterns
B) Calculated Dimensions
C) Vlookup 0
D) Data Fusion
E) Mapping formula

4. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
B) The above Patterns setup will not work for this use case.
C) The solution will work - the client will be able to view Exam Topic with Email Sends.
D) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

5. A client's data consists of three data streams as follows:
Data Stream A:

A) Update Attributes and Hierarchies
B) Inherit Attributes and Hierarchies
C) It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
D) Update Attributes

Solutions: