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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
Main Objective of the Facebook 200-101
The objective of the Facebook 200-101 is to ensure that you have a thorough knowledge of how to create Facebook mobile and web applications. It also confirms that you have the knowledge on how to analyze your data and enhance your application performance. Your ability to create an interactive experience for the users will be tested, as well as how familiar you are with social media integration. 200-101 exam dumps will be required to prepare for the exam. You will also be expected to have a solid understanding of social plugins, security at different layers, and optimizing your application performance. Weaknesses in your knowledge will be identified so that you can strengthen them to ensure that you are ready for the exam. Additional knowledge can be acquired by either reading, watching online training videos, or performing hands-on work.
Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Hypothesise | 13% | - Translate business goals into testable hypotheses - Determine appropriate actions based on hypothesis validation or invalidation |
| Make Data-Driven Recommendations | 13% | - Communicate insights clearly to stakeholders - Provide recommendations for future marketing campaigns - Identify iterative measurement opportunities |
| Assess | 20% | - Communicate assumptions based on situation assessment - Align business goals with KPIs and analysis plans - Compare and evaluate different measurement methodologies - Evaluate data quality and relevance of existing data sources |
| Recommend Measurement Solutions | 18% | - Determine feasibility of measurement solutions - Recommend suitable measurement approaches and tools - Design tests to address hypotheses |
| Generate Insights | 16% | - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses - Apply concepts to validate or invalidate hypotheses |
| Perform an Analysis | 20% | - Prepare and manipulate data for analysis - Apply statistical and exploratory analysis methods - Interpret statistical outputs and regression results - Interpret data visualizations |
