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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Server-to-server integration - Mobile SDK integration - First-party data ingestion methods |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Topic 4: Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Topic 5: Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two are attributes of third-party data? (Choose two.)
- A. Often billed directly by the media partner
- B. Offered on a private marketplace, via direct sales to marketers
- C. Free to use for activation, targeting, and analytics
- D. Can be confirmed from multiple outside sources
Correct Answer: B,C 🗳️
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- B. The user is 17 times more likely to be in the category than the average user in the selected universe.
- C. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- D. The user is 17 percent as likely to be in the category than the average user in the selected universe.
Correct Answer: A 🗳️
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
- A. The campaign status was set to Idle.
- B. The IDs Delivered section was not configured.
- C. The campaign priority was not set.
- D. The campaign did not have labels associated with it.
- E. The campaign did not have a set end date.
Correct Answer: A,C 🗳️
Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
- A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
- B. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
- C. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
- D. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
- E. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
Correct Answer: A 🗳️
Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
- A. The apps use different delivery methods.
- B. The apps support different IDs.
- C. The apps receive data via different win frequencies.
- D. The apps are ranked different priorities.
- E. You cannot create a single campaign to deliver to multiple app partners.
Correct Answer: A 🗳️
