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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning - Long-term solution maintainability and scalability |
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views - Contact configuration and identity management |
| Automation | 20% | - Journey Builder design and implementation - Automation Studio activities and workflows - Scheduling and monitoring automations - Complex automation scenarios and best practices |
| Account Configuration | 12% | - User roles, permissions and security settings - Mobile Studio configuration and features - Sender authentication and deliverability management - Account hierarchy and business unit setup |
| Integration | 20% | - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging |
| Messaging | 11% | - Content personalization and dynamic content - Email, SMS and push message design - Cross-channel messaging strategy - Message delivery and optimization |





