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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A) A file drop automation to send emails to customers who have made a purchase.
B) A triggered message to send an email as soon as a customer completes a purchase.
C) A user -initiated message to send an email to customers who made a purchase daily.
D) A scheduled automation to send emails to customers who made a purchase daily.

2. What are entry source types for Journey Builder?

A) Data Extension, Email List, API Event, Date Based Event
B) Data Extension, Cloud Pages, Email List, API Event
C) Data Extension, Audience Studio, API Event, Date Based Event
D) Data Extension, Salesforce Community, GA360, Email List

3. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Impression Tracking for Triggered Sends
B) Email Performance by Attribute
C) Sends Account Send Summary
D) Dynamic Content for Triggered Sends

4. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Add a Domain to the Export Email Whitelist
B) Enable IP Whitelisting
C) Enforce Export Email Whitelist
D) Edit the entity Verification Settings

5. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Use the exact file name used for the trigger in the Import File Activity
B) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C) Make sure the files are placed in the correct subfolder within the SFTP
D) Make sure the team has a date stamp to avoid duplication

Solutions: